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Google Dance Tool > Keyword Importance Keyword Importance Most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site. How to choose your keywords Choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product. Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20. As you think about keywords, consider the following: Who needs your service? Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list. Include variations of your keywords People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic." Avoid wrong keywords Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content. What are the best places for keywords? HTML Title Text of the page Meta description Meta keywords ALT tags Comment tags URL name Alphabetical priority and its influence Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords. Avoid spam Be careful choosing keywords. If all your keywords don't relate to your site's content you risk being penalized for spam. Don't include "MP3" and "Pokemon" in your keyword list if you sell puppy food. Sure, it will drive up traffic temporarily, but it can also get your site rejected from important search engines. More Information Below you will find more related information concerning various aspects of search engines and keyword importance and how they function together in the determination of search engine rankings. Article on Keyword Importance The Anatomy of a Search Engine If you know of an article that should be posted here, send us an email stating where you found the article and we will be glad to add it to our site.

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